打造卓越品质塑造高端品牌——访泸州老窖北京区域销售经理王钏乔

一滴原始粗旷的酒,在建于公元1573年的窖池里发酵6个月,然后,在恒温的纯阳洞里修炼至少5年.时间,将青涩、狂野沉淀为醇厚、绵长——这就是泸州老窖.近日,记者采访了北京正隆昌商贸有限公司,泸州老窖北京区域销售经理王钏乔.王经理对记者说,泸州老窖的历史源远流长.悠久的历史、深厚的文化让泸州老窖成为中国知名的白酒品牌.泸州酒业,始于秦汉,兴于唐宋,盛于明清,发展在新中国,闻名在当代.泸州是个山清水秀、气候怡人的好地方,那里盛产粒粒饱满、红润皮薄、杂质少、含有丰富营养成分的优质红高粱.因其淀粉含量达到百分之六十以上,并含有大量的微生物酚元化合物,而且在酿酒时易于糊化,所以成为酿酒的佳材料.这种高粱酿制的浓香白酒香气馥郁,让人闻到酒香就会产生酒不醉人人自醉的感觉.

君啃炸鸡我啜羹中西文化"和"不同

近年来,以肯德基和麦当劳为头领的洋快餐大军长趋直入,四处跑马圈地,大有一统国人快餐天下之势.土生土长的北京"全聚德"与天津"狗不理"及上海的"荣华鸡"也曾结盟三剑客起而应战,但那种微弱的抗衡仅有如唐·吉诃德骑士挑战风车,没能伤及洋快餐一根毫毛.可悲的要算曾经在全国红火一时的连锁店"红高粱",它在天津佟楼的后一家店铺也于去年冬天在毗邻麦当劳之灯火辉煌中熄火打烊,闹了个"无可奈何花落去".届此,中洋快餐大战的第一个回合,可说是胜负已分,没有什么可以多说的.

"红高梁"随想

"红高粱"创始人乔赢近因涉嫌非法集资被公安部门逮捕.但快餐业民族品牌和洋品牌之间的较量却仍在继续……

It has been well understood that a mixture of vegetable and animal proteins is of higher quality than the former alone, and also there are some remarkable instances of effective supplementing between the proteins of certain cereals and certain legume seeds[1]. In practice, it is very valuable for the selection of human diets and farm-animal relations. This question is especially important in China where the protein of the average diet are mainly of vegetable origin, in which about 83 percent are derived from cereals and 11 percent from beans[2]. However, a review of the literature indicates that no work has been done on the supplementary relationships of the protein of mottled gram bean with those of other cereals. The writer purchased, therefore, from the Peiping market some cheaper cereals commonly used in China, namely, yellow corn(黄玉米), red kaoliang(红高粱),oat meal(油麦面),panicled glutinous and non-glutinous millets(黄米及糜子米); and determined the supplementary values between the proteins of mottled gram bean and these cereals. The experimental details are communicated in the present paper.